Who We Are

Peak of the Market is a grower-owned "not for profit" vegetable supplier and operates in Manitoba under the Farm Products Marketing Act. Peak of the Market has grown quality produce in Manitoba for 76 years and supplies over 120 different varieties of Manitoba grown vegetables. We are year round suppliers of various vegetables as Manitoba growers have one of the most technologically advanced storage programs anywhere in North America. Many vegetables can be stored for long periods in controlled environment storage facilities. In these storage facilities, the temperature, humidity and air movement are carefully monitored to ensure the vegetables are maintained in optimum condition to provide excellent quality and value to consumers. Some of the vegetables that can be stored for long periods are Potatoes, Carrots, Onions, Parsnips, Beets, Cabbage and Shallots.

Peak of the Market vegetables have the well-deserved reputation for excellent quality. Our quality standards exceed the national standards and we stand behind the produce we grow. Peak of the Market was one of the first produce suppliers in North America to have a toll free consumer response line to address any consumer concerns.

Peak of the Market, along with its growers, employs over 1,000 Manitobans and injects over 100 million dollars a year into the economy. In addition to shipping vegetables in Canada, we also ship throughout the United States, and occasionally into Asia, Europe, Latin America and the Caribbean.

Peak of the Market's last 5 years have proven to be the highest sales years in the company's 76-year history with 2017/18 being the highest sales year ever. These record-breaking sales were accomplished by obtaining sales in markets across North America including California, Florida, Texas and Washington. These areas also produce a large supply of vegetables but they recognize the quality and taste difference that Peak of the Market vegetables provide.

Mission Statement

To create a united team of growers and staff focused on exceptional quality and service.

Values Statement

Our most important asset is our people.

We recognize the value and dignity of each and every individual. We are sensitive to the needs of others, both inside and outside of our organization. We always strive to be friendly, courteous, considerate, responsive, trusting and professional. We have and want to maintain a well trained, motivated and focused staff. We want our staff to have pride in their work and in belonging to our organization. We strive for excellence in communicating with our customers, growers and associates. We take pride in being a fair and equitable employer. We believe that work is an important part of life and we should have some fun while accomplishing our goals.

We require the highest ethical standards, honesty and professionalism in every thing we do. We insist on giving our best effort in all areas. We are willing to listen to new ideas and we share information with people inside and outside our organization. We encourage people to stand up for what they believe.

We strive to meet and exceed internal and external customer needs through innovation, flexibility, competence and teamwork. We feel a sense of urgency on all matters related to our customers and are always responsive. We want to "do it right" the first time and hope to build long-term customer loyalty. We make commitments with care and always live up to them. We say what we mean and do what we say. We work for excellence and continuous improvement and we are never satisfied with status quo.

We believe in sound environment practices. Reducing waste and recycling are part of our daily routine. We treat the land with respect and only use professional farming practices. We want to ensure the land is available for many generations to farm.

We want to earn and retain the respect of our community. We believe in giving back to the community where we live, work and raise our families. We donate more than one million pounds of fresh vegetables annually to community-based food banks throughout Manitoba. We encourage and support community work with charities and non-profit organizations.


Peak of the Market has the following career opportunities available.

Please Note: We have created a new Careers section for you to use. Please click here for the new page.

Should you wish to receive new career opportunities shortly after they become available, we would suggest you subscribe to our free recipe e-mails. You can choose to receive recipes on a daily to weekly basis and the only information required is an e-mail address and your province.

Some general thoughts on careers at Peak of the Market

People are our most important asset and when we ask them to join our team, it is our hope that they will stay with us until retirement. Therefore, opportunities to join the Peak of the Market family are rare and are created mainly through retirements and sales increases.

If you like winter holidays, Peak of the Market is the place to be. Summer is our busiest time so we don't "plant" ourselves on the beach very often. We strongly believe that work is an important part of life and we should have some fun while accomplishing our goals.

Ideal candidates like to "veg out" but are certainly "no couch potatoes". They have great communication skills, are bondable, able to meet deadlines, be a team player and truly believe in customer service that is hard to "beet".

All positions at Peak of the Market are full time as we need our people around to help us "grow" our business. Produce experience is a definite asset but a positive, winning attitude is a must.

CEO's Message

At Peak of the Market, we pride ourselves not only on our top quality vegetables but also on our consistent and what we believe to be exceptional customer service. We know that every member of our staff plays an important role in reaching and exceeding our goals. We realize that it is our growers and co-workers who have built and expanded our business to where it is today.

If you sense that I am proud of our people and accomplishments, you are correct. Our producers and staff are dedicated to growing our business and fulfilling our customers' expectations. The numbers tell the story. The last 5 years have been the best sales years in our company's 76-year history with 2017/18 being the highest sales ever. This is no small feat!

Peak of the Market has also been honoured to receive several awards. They include:

  • "Community Service Award 2018" presented by Mayor Brian Bowman on behalf of the City of Winnipeg. The award was presented to Peak of the Market to recognize an exemplary organization for excellent leadership in the field of community service.
  • "Spirit of Winnipeg Award for Trade 2018" finalist as presented by The Winnipeg Chamber of Commerce. This award celebrates companies who, through their trade efforts, have made a qualitative difference to Winnipeg's prosperity.
  • "CPMA Best/Most Creative Booth Award" as voted on by attendees/judges of the Canadian Produce Marketing Association shows in Vancouver 2018, 2014 & 2006, Toronto in 2017, Calgary in 2016 & 2012 and in Montreal in 2011 & 2007. CPMA is by far the largest trade show for fruits and vegetables in Canada and Peak of the Market is the only exhibitor ever to win this award eight times.
  • "Top 100 Canadian Food & Beverage Companies" in 2016. Food in Canada Magazine compiles the list based on 2015 sales. Peak of the Market was #49 in the top 100.
  • "Fresh Health Award" in February 2016 as presented by the Canadian Produce Marketing Association for Peak of the Market's promotion of the Half Your Plate message.
  • "The Red Book Business Character Award" from 2005 to 2018. This award is given to produce suppliers who have a reputation for high ethical trading practices, business competence and financial stability. Less than 7% of produce companies in North America have ever received this award.
  • "Spirit of Winnipeg Innovation Award" in 2015 in the large business category. The Spirit of Winnipeg Award celebrates innovative businesses that are thinking big and acting BOLD.
  • "Manitoba Taste Award for Innovation" in 2015 as presented by Food & Beverage Manitoba. This award recognizes a company that demonstrates innovation in any aspect of the company including processes, technology, research & development and health & safety.
  • "Outstanding Medium Business" 2015 finalist as judged by the MBiz Awards.
  • "Federated Co-Op Expo Best Booth Award" in 2013. The Expo takes place in Saskatoon every 5 years and includes companies representing all departments of the store.
  • "Employer of the Year" 2013 finalist. This award is given to a Manitoba company who has consistently demonstrated exceptional commitment to their employees as judged by Food & Beverage Manitoba.
  • "Best of Show Award" for Peak of the Market's display at the Produce Marketing Association Foodservice Conference in Monterey, California in 2011. The PMA Foodservice Conference is the largest produce foodservice show in North America.
  • "Community Service Excellence Award" in 2011 presented by the Assiniboia Chamber of Commerce.
  • "50 Fastest Growing Companies" in 2011. This was presented by the Manitoba Business Magazine recognizing the 50 fastest growing companies in Manitoba.
  • "Spirit of Winnipeg Award" finalist in 2011 as presented by The Winnipeg Chamber of Commerce. This award is to recognize innovation and companies who have embraced change by taking a concept or idea and choosing to do things differently.
  • "Fresh Health Award" as presented by The Produce News Newspaper in 2011. The award recognizes the achievements of an organization in promoting better health among Canadians.
  • Lieutenant Governor's Award for "Outstanding Contribution to the Community" finalist in 2010. The award recognizes a business that has made an exceptional contribution to the well-being of the community and quality of life in Manitoba.
  • "Make It Real Award" as presented by the Yellow Pages Group in 2009. This award recognizes organizations across the country that strive for excellence in various aspects of community outreach such as environmental protection programs, fundraising for special events and humanitarian needs.
  • "Outstanding Small Business Award" finalist as judged by the Manitoba Business Awards in 2009.
  • "Agri-Food Award of Excellence" in the export category. This award recognizes a company's outstanding achievement in securing new and expanding export markets for Canadian Agri-Foods. Presented by Agriculture and Agri-Food Canada and the Royal Agricultural Winter Fair in 2008.
  • "Television Bureau of Canada Retail Commercial Award". This is the only national advertising competition with consumers from across Canada being the judges. Peak of the Market's "You've Grown" television campaign came in first place in the Agri-Farming category in 2008.
  • "Canadian Exporter of the Year" finalist. The Canadian Exporter of the Year Award honours firms that have shown excellence in international food markets through their strategic export approach and/or the marketing of innovative products in international markets. The top three Canadian companies received a trophy at the Canadian Agrifood Export Gala in Montreal in 2008.
  • "Outstanding Business Award" finalist as judged by the Manitoba Business Awards in 2008.
  • "The People Forward Award" for Rewards, Recognition and Retention Strategy in 2007. This award recognizes innovative strategies to overcome the challenges of employee turnover by the implementation of creative programs that inspire employees, keep them engaged in their work and lead to achievement of corporate objectives.
  • "The Excellence in Leadership Award" as presented by the Human Resource Management Association of Manitoba in 2007. This award recognizes companies that have successfully demonstrated leadership in human resource programs by creating, developing and implementing initiatives that have resulted in significant and measurable benefits.
  • "HSBC Bank Canada Business Award" as presented by Volunteer Manitoba in 2007. This award recognizes businesses that encourage employee volunteerism and that actively participate in making the community better.
  • "Canada Brand Award" for a company that has invested resources to build customer relationships and understand their particular needs, offer solutions and provide continuous improvement. As well, a company who put processes in place to assure consistent quality and safety attributes in their products and demonstrated a commitment to innovation and respect for the environment. Presented by the Agri-Food Export Group Quebec - Canada in 2007.
  • "The Mayor's Volunteer Service Award" in 2006 for extraordinary efforts in developing creative solutions to problems and carrying out activities that demonstrate exceptional importance to the community.
  • "Community Builder Award" as presented by the Winnipeg Chamber of Commerce in 2003. This is to recognize a Winnipeg business that has contributed above and beyond to their community.
  • "Volunteer Manitoba Award for Business" in 2002. This award recognizes a business for its outstanding volunteer work in the community.
  • "Outstanding Manitoba Ambassador" as judged by the Manitoba Business Awards in 2002. This award recognizes a company that has been an outstanding promoter of Manitoba through its out-of-province activities.
  • "Manitoba Website of the Year" in the Corporation Category as awarded by the Manitoba Library Association in 2002 for website ease of use and abundance of useful information.
  • "Manitoba Quality Award" for ongoing achievements in quality as awarded by the Manitoba Quality Network in 2002.
  • "Manitoba Quality Award" for commitment to quality as awarded by Manitoba Quality Network in 2001.
  • "Canada's 50 Best Managed Companies" in 1999 and re-qualified again in 2000 and 2001 as awarded by the National Post newspaper.

We are extremely proud of our accomplishments in our sales growth and awards. None of this has been done by one person but rather by a team of dedicated individuals. Our growers, my co-workers and our customers working together have contributed to Peak of the Market's success.

Take care and please don't forget to eat your veggies!

Larry McIntosh
President & CEO
Peak of the Market

President & CEO Bio

Larry McIntosh joined Peak of the Market in 1994 and under his leadership; the company has had its 25 best sales years in its 76-year history with 2017/2018 being the highest sales year ever.

Peak of the Market was named one of "Canada's 50 Best Managed Companies" and one of the "Top 100 Canadian Food & Beverage Companies". The company has also received numerous awards including the "Agri-Food Award of Excellence" and "The Red Book Business Character Award" for its high ethical trading practices, business competence and financial stability. It has also received "The People Forward Award" for its rewards, recognition and retention strategy for its staff and "The Excellence in Leadership Award" for human resource programs that have resulted in measurable benefits for its employees. In addition, the "HSBC Bank Canada Business Award" which recognizes businesses that encourage employee volunteerism and the "Canada Brand Award" for initiatives that honour the value of Canada's brand image for respecting high standards of quality, wholesomeness and environmental protection.

Larry has been honoured to receive several awards including:

  • "Canadian Red Cross Humanitarian of the Year Award" in 2015. This award is in recognition of Manitobans whose selflessness and dedication make them deserving recipients of the Humanitarian of the Year. Larry was recognized as a champion of numerous charitable causes.
  • "Gold Heart Humanitarian of the Year" Award as awarded by Variety, the Children's Charity of Manitoba in 2013. This award recognizes Larry's generous commitment of time, energy and talent as well as his outstanding dedication to Manitoba.
  • "Queen Elizabeth II Diamond Jubilee Medal" in 2012. This medal is presented to honour significant contributions and achievements by Canadians.
  • "Great Friend to Kids Award" as awarded by the Children's Museum in 2012. This award honours individuals and organizations that have made outstanding contributions to enriching the lives of children.
  • "Top 25 Most Influential People in Produce" in 2010 as named by The Packer Newspaper based out of Kansas, USA.
  • "Golden Carrot Award for Community Food Champion". This award recognizes a business person who has worked towards a more just and sustainable food system. Presented on World Food Day in 2008 by Food Matters Manitoba.
  • "Businessman of the Year". The award was given out by the Consumers Choice Institute in 2007. The winner of this award was chosen by Manitobans through an independent and objective survey.
  • "President's Award". This award recognizes an exceptional individual who has set new standards in business excellence, community leadership and the visibility/credibility of the industry. Presented at the Food & Beverage Manitoba Industry Excellence Awards Gala Dinner in 2007.
  • Lieutenant Governor's Award for "Outstanding Contribution to the Community" in 2005. The award recognizes a business executive who has made an exceptional contribution to the well-being of the community and quality of life in Manitoba.
  • "Toastmasters International Communication and Leadership Award" in 2004 for his successful promotion of Manitoba-grown agricultural products throughout the world and his volunteer work in the community.
  • "Chairman's Award" in 2003 for outstanding service to the Manitoba Chambers of Commerce.
  • "Agri-Marketer of the Year Award" from the Canadian Agri-Marketing Association in 2002. This award was to recognize and honour his outstanding accomplishments in the field of agricultural marketing.
  • "Queen's Golden Jubilee Medal" in 2002. This medal is awarded to those who have made a significant contribution to Canada, their community and their fellow Canadians.
  • "Qnet Quality Champion Award" in 2001 by the Manitoba Quality Network to recognize individual quality champions.

Further Background: From 1977 to 1993, Larry was with Dylex Ltd., a large Canadian retailer who had annual sales in excess of 1 billion dollars. He held several progressively senior management positions including Regional Manager of the Bi-Way Division (1982 to 1989), Vice President Operations of the Bi-Way Division (1989 to 1991) and Vice President of the Bi-Way and Drug World Divisions (1991 to 1993).

To quote from Robert Warren's Winnipeg Free Press newspaper article. "The actions of Larry McIntosh at Peak of the Market demonstrates 3 characteristics…" "First, he created a vision in which Manitoba products are known around the world for their taste and quality. Then he created a plan to accomplish this vision. The plan covers the key areas of marketing, identifying the right customers and providing them with the freshest product and at a price that delivers value. He's backed this up with an innovative and informative promotional program. The third area McIntosh mastered was understanding the rules of the game. He accomplished this through careful research and the development of a trusting relationship with his customers."

Volunteer Work

Larry’s volunteer works includes:
  • Larry hosted a weekend radio show on 680 CJOB called "Food & Friends with Larry McIntosh". For 5 years, 2010 to 2015, Larry interviewed over 260 interesting Manitobans. Podcasts of the shows are available on Soundcloud.com and at the iTunes store.
  • Canadian Red Cross National Board Director 2018 to Present
  • Canadian Produce Marketing Association based in Ottawa, Ontario, Chair for Past Chairs Advisory Committee 2013 to Present
  • Canadian Red Cross Provincial Advisory Committee Member 2017 to Present
  • Canadian Produce Marketing Association Sponsorship Chair for CPMA 2018 Vancouver Convention & Trade Show 2017 to 2018
  • Produce Marketing Association based in Delaware, USA, Membership Committee 2014 to 2017 (Chair 2015/2016)
  • Canadian Produce Marketing Association based in Ottawa, Ontario, Director 1997 to 2013 (Chair 2007/2008)
  • Produce Marketing Association based in Delaware, USA, Director 2010 to 2013
  • Asper School of Business, Stu Clark Centre for Entrepreneurship, Board of Advisors 2010 to 2013 (Executive Committee 2011 to 2013)
  • Prairie Improvement Network Director 2010 to 2013
  • Winnipeg Harvest Food Bank Director 1995 to 2010
  • Produce Marketing Association based in Delaware, USA, Global Development Committee Member representing Canada 2006 to 2009
  • Manitoba Chambers of Commerce Director 1995 to 2008 (Chair 2000/01)
  • Winnipeg Chamber of Commerce Director 2002 to 2008 (Chair 2005/06)
  • University of Manitoba Commerce Students' Association Honourary President 2004/2005
  • Canadian Chamber of Commerce based in Ottawa, Ontario, Director 2000 to 2002
  • Food & Beverage Manitoba Director 1996 to 2000 (President 1997/1998)

Larry was appointed by the Province of Manitoba in 2002 as the province's representative on the "Manitoba - Jalisco Mexico Sister State Committee". He was the first business person ever appointed by the province to such a committee.

Larry has also served on the Board of Directors for Food Beverage Canada, The Agri-Food Network of Manitoba, the Manitoba Business Leadership Network and the Festival of Lights Parade. Larry has been a keynote speaker at conferences across Canada.

  Our Team       Employees of the Year       Directors